The moment that broke Mzansi's internet
The cooking-show demo everyone is talking about.
It started as an ordinary Wednesday-morning segment. Presenters Lerato Nkosi and Sipho Dlamini were about to move on to the day's recipe when a full jug of water tipped over the studio counter. Live. On air.
Instead of cutting to commercial, Lerato reached for a small blue block sitting next to the chopping board — the iscricrass all-purpose sponge — and pressed it into the puddle. In under four seconds, the entire spill vanished. The camera zoomed in. The studio audience gasped.
“I've been on this show for six years and I've never had a reaction like this. People were phoning in asking where to buy it before we'd even finished the recipe.” — Sipho Dlamini
Within an hour, #iscricrass was trending on South African Twitter. By the end of the week, the first shipment had sold out at retailers in Johannesburg, Cape Town and Durban. Now it's back in stock — and the price has never been lower.
